Section, and click on Add New > Image: Screenshot showing Sumo form creating page Hit Update then Publish and you’re done. Start with a simple test. Once you have a test with statistical significance over 95% choose a winner and test another form feature. Screenshot showing Sumo stats Rinse and repeat. Click here to set up an A/B test on your website. TACTIC 4: ADDING AN UNOBTRUSIVE SIGN-UP REMINDER If you find yourself in that camp and are looking for a less aggressive tactic, or if you want
to try something new, there’s a solution called Scroll Box. Scroll Box is List Builder’s more considerate younger brother. Instead of having a popup display after a certain period of time, you can use the Scroll Box app to display a Telemarketing list visitor has read through a specified amount of your post. If you want to be more aggressive with your list building use a popup and a scroll box. Set the popup to display shortly after page load and the scroll box to slide in when the reader reaches the end of the
post. Screenshot showing a Sumo scroll box You can set the opt-in box to slide in from any corner of the website. It also has the option to slide in from up/down or left/right. You can run some A/B tests to see which slide movements convert best. I used the Scroll Box for 27 days when I first started my blog and managed to collect an extra 70 email addresses: Screenshot showing amount of emails collected The conversion rate was 3.2%: Screenshot showing Sumo conversion stats by date Click here to set