Author of the article: Inga Kate Barkovska - advertising specialist at the phone number list digital marketing agency " Infinitum 8 " and AdWords lecturer at the marketing training center " Digital Journey ".
AdWords is relatively simple when you're phone number list in e-commerce or an industry where people are promoted with everyday products and services that most people already know and use. However, there are also 'complex industries' that provide more specific services that are suitable phone number list for a relatively narrow audience.
If you're one phone number list of only 500 people looking for a product or service a month, it's time to expand your digital marketing, collaborate with affiliates, and increase your visibility. If you are selling or renting equipment phone number list for conference rooms, it is worth considering placing an ad on LinkedIn, or creating an ad on sites, news sites and, yes, magazines for business people.
Google Search ads cover only one part of a buyer's journey - interest.
And when interest is low, you just need phone number list to create and motivate people to get to know what you have to offer.Competition is often a plus in such industries, as several brands carry out different marketing activities in parallel and promote common interest.
The importance of brand awareness in long-term growth
Some brands are so gigantic that even waking us up in the middle phone number list of the night and asking, "What's this?" But it didn't happen in one day, these brands have been working to promote them for several years and have invested a lot phone number list of resources to achieve the existing brilliance. Nothing happens the phone number list same way with AdWords, and if we reach out to those who are already interested, researching, and closer phone number list to the target action on the Search Network, then the Display or Display Network can help you remember.
If there are no brand awareness campaigns or branding, the phone number list brand may start to stagnate - the flow phone number list of new visitors will decrease and in the long run the brand may suffer from the decision made half a year ago, for example, 150 euros without immediate benefits and not worth the campaign. The Display Network will almost never have an immediate return and will primarily serve as a conducive support channel phone number list for brand viability.