There are basically four steps in this process. For the purpose of this guide, I’m going to use fintech company Revolut as an example (but this can be any company).
1. Find keywords related to your brand, company, or product
You need to create two lists of keywords to have a complete overview of your branded search landscape:
Find keywords you rank for
Find keywords you don’t rank for
One thing to keep in mind here is that everything we’re going to do in this guide is country-specific. You will need to repeat the process for every country whose keywords you want to rank for.
recommended name is what makes affiliate marketing such a powerful pillar of digital marketing.
Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience.
Find keywords you rank for
When you have an SEO tool like Ahrefs, finding keywords you rank for is a piece of cake. All you need to do is plug in your domain, go to the Organic keywords report, and type in words/phrases denoting your brand or products in the filters.
Organic keywords report results (with filters applied) for Revolut's site
Tip: Don’t bother about misspellings of keywords. Google’s algorithms will likely take care of that with the correct spellings once you create content that ranks for those keywords.
Misspelling of "revolut" as "re volut"; Google autocorrects term and indicates it'll show results for the name with the correct spelling
Export that list of keywords and import it into a spreadsheet editor. I’ll be using Google Sheets.
Google Sheet containing exported Organic keywords report results
And this concludes our first list. Now on to the next one.
Find keywords you don’t rank for
To create a list of keywords you don’t rank for, you need to combine and compare two lists: the list of branded keywords that you rank for (it’s what we just created) and a list of all branded keywords for your company. This is what we’ll do.
In your keyword tool—I’ll use Ahrefs’ Keywords Explorer—plug in the same branded keywords you used for the first list, choose the same country as before, and hit “Enter.”