AgeClub (ID: AgeClub) Author: Shao Yuye "The rise of script killing for middle-aged and elderly people is a matter of time." Six years ago, with the explosion of the variety show "Star Detective", script killing became an excellent choice for the younger generation to entertain, make friends, and release pressure. At a time when the market size of script killing has exceeded 10 billion, more and more middle-aged and elderly people are beginning to contact this game passively or actively. Script killing adds new entertainment options for middle-aged and elderly people, and also provides a new development direction for the middle-aged and elderly service industry.
More and more elderly care institutions, social and entertainment venues for the elderly, and universities for the elderly are turning their attention to the blue ocean market of "scenario killing for the elderly". According to a research report released by iiMedia Research, in 2020, the scale of China's script killing market has reached 11.74 billion b2b data yuan, and it is expected to grow to 23.89 billion yuan by 2022. The constantly refined script killing industry has a tendency to spread to all kinds of people. This entertainment activity is no longer exclusive to young people. An investigation by Beijing Business Daily found that some middle-aged and elderly people began to contact and experience script killing under the impetus of their children or team building activities.
What is often overlooked is that there are a large number of post-80s, post-90s and even post-00s in the new generation of senior industry practitioners. I have integrated my hobbies into my work, and explored the possibility of combining with existing businesses at a time when scripts for middle-aged and elderly people are scarce. 01 Through script killing, middle-aged and elderly people experience another life "Because everyone doesn't understand the rules very well, what should be kept secret is not kept secret, and what should be said is not said. In the end, it was a mess, but they were all very happy." Ms. Ji recalled the first time she organized the elderly in the nursing home to play the script to kill. scene. During the Spring Festival this year