WhatsApp or WhatsApp Business Once again, your database is very important, and if it is up to date and well segmented, much better. Send special codes with discounts for being customers, and add short links in the text that people can open from their smartphones, so they can buy the product they want immediately. Not only use WhatsApp or WhatsApp Business messages to send promotions, but also take advantage of this tool to thank, congratulate and even report on the status of the purchase and shipping tracking.
Generation of expectations and pre-sales In addition to everything we have told you in this article, the generation of expectations and pre-sales is key for a marketing strategy to work accurately. Get ahead of your customers' purchasing decision and tell them that on Cyber executive email list Monday they will be able to enjoy many discount opportunities on their favorite products. The expectation is a state that greatly affects consumers and that they will do everything possible to keep that item they dream of throughout the year. You can also read Marketing strategy for SMEs What they should know before starting Implementing a digital marketing strategy for your company requires a well-armed and structured plan so that it bears the fruits that you so desire.
If what worries you is that you are a small or medium-sized company and you are afraid of not being able to compete with the big ones in the market, we have to tell you to forget about that doubt. With a marketing strategy for SMEs you will get your space on the Internet and social networks. It happens that very often we see how small brands get involved in competing with others that are very powerful, both in human capital and economically, and that obviously brings negative results. On the contrary, we also see how others tend to "look down" and believe that because they are less well-known they do not have the strength to engage new customers or to attract those of the competition.